Influencer marketing
Being an influencer is no longer just a hobby where someone occasionally receives a free product. Particularly within the fashion industry, influencer marketing has evolved into a serious business involving long-term partnerships, commercial collaborations, and substantial income streams. In practice, however, many influencers remain uncertain about the tax implications of their activities. How does VAT work? Which expenses are tax deductible? And do gifted products or clothing need to be declared as income? In this article, we explain how taxation works for influencers and what fashion influencers in particular should keep in mind.





